What is ppc engine?

A PPC engine or Pay Per Click engine is a type of online advertising platform that allows businesses to create and run ads that appear on various websites and search engines. PPC engines work on a bidding system, where advertisers bid on keywords or phrases that are relevant to their business or products.

When a user searches for these keywords or phrases, the PPC engine displays the ads of the highest bidders on the search engine results page. Each time a user clicks on one of these ads, the advertiser is charged a certain amount of money, hence the name "pay-per-click".

PPC engines are popular with businesses of all sizes because they allow targeted advertising and offer measurable results. They also provide advertisers with a level of control over their campaigns, allowing them to set budgets, choose specific keywords and decide when and where their ads will be displayed.

Some popular PPC engines include Google Ads, Bing Ads, and Facebook Ads.